How Tesla, Under Armour, and Sonos Do Branding

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. But it is not confined to the tech sector. One group of high-growth consumer brands, in particular, has been harnessing the power of the “brand network effect,” by leveraging technology to build large, passionate online… Continue reading

11 Things Smart People Don’t Say

There are some things you simply never want to say at work. These phrases carry special power: they have an uncanny ability to make you look bad even when the words are true. Worst of all, there’s no taking them back once they slip out. I’m not talking about shocking slips of the tongue, off-color jokes, or politically incorrect faux… Continue reading

The Key to Giving and Receiving Negative Feedback

The predictor of misery is not in the message itself; it is in how safe people feel hearing the message. If people feel psychologically safe, they crave truth. If they feel unsafe, even the tiniest hint of disapproval can be crushing. When I discovered Rich had cocooned himself in his office, I knocked on his door. His feedback report was… Continue reading

10 Tips for the First-Time Business Owner

Whenever possible, I encourage up-and-comers and established entrepreneurs to mentor the next generation of dream-seekers; for it is this insight and insider education that will provide the foundation for the entrepreneurs of tomorrow. With that, here are 10 pieces of advice that I wish someone had given to me before I launched my first venture. Focus. Focus. Focus. Many first-time… Continue reading