The Five Deadly Personal-Branding Illusions

What the heck is a Personal Branding Illusion? That’s a good question, but it begs the question “What is a Personal Brand?”, so let’s start there. A personal brand is nothing complicated or smarmy. It’s just a way of describing yourself to people who don’t already know you. People protest “Oh, I don’t have a personal brand, and I don’t… Continue reading

The 4Ps of Creating Your Personal Brand

Every one wants to be popular, to be known, to be remembered, to be wanted, to be liked, to be known by a personal brand–the values represented by his/her special traits. In a presentation on creating your own brand, William Chin talks of the three important things to be followed: Make every task an opportunity Make every assignment a project Make it ‘Wow’   – even… Continue reading