How Tesla, Under Armour, and Sonos Do Branding

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. But it is not confined to the tech sector. One group of high-growth consumer brands, in particular, has been harnessing the power of the “brand network effect,” by leveraging technology to build large, passionate online… Continue reading

9 Tips For Growing A Successful Business

To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money – only to find that making money in a business is much more difficult than they thought. You can avoid this in your… Continue reading

11 Things Smart People Don’t Say

There are some things you simply never want to say at work. These phrases carry special power: they have an uncanny ability to make you look bad even when the words are true. Worst of all, there’s no taking them back once they slip out. I’m not talking about shocking slips of the tongue, off-color jokes, or politically incorrect faux… Continue reading

The Key to Giving and Receiving Negative Feedback

The predictor of misery is not in the message itself; it is in how safe people feel hearing the message. If people feel psychologically safe, they crave truth. If they feel unsafe, even the tiniest hint of disapproval can be crushing. When I discovered Rich had cocooned himself in his office, I knocked on his door. His feedback report was… Continue reading