Email Is the Best Way to Reach Millennials

With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. But what’s the best way to reach them?  The answer is email. For all the talk of email being dead — Too much noise! Too much spam! Too many distractions! Snapchat! — email remains the standard for digital communication. In fact, Millennials check email more… Continue reading

What to Do with All the Business Cards from Your Last Conference

Business travel should be about relationship building, but so often the stress of dealing with logistics and the anxiety of meeting a whole whack of new people keep it from being an effective way to connect, especially at conferences. Using social tools can focus your on-the-road time on the people you really want to get to know. This is my seven-step strategy… Continue reading

5 Cool Things You Can Do With Customer Feedback

Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times. Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In fact, theylove sharing their insights with you because they understand… Continue reading

10 Behaviors of High Achievers

I remember the conversation like it was yesterday. After lobbying to absorb yet another project into my ever-growing engineering group, something was bugging me. “It’s like I can’t get enough,” I confided in my manager. “It sort of scares me.” Finally, I asked, “Am I power hungry?” “No, Steve, I don’t think you’re power hungry,” my boss replied. “You’re just achievement oriented.”… Continue reading

Save Money on Business-Travel Expenses With These 5 Hacks

Airbnb in July announced the launch of a new global product suite for businesses. This attempt to take on more of the business-travel market comes as no surprise, considering other major sharing-economy players have already begun targeting corporate consumers. For example, Uber just surpassed taxis as the most common method of ground transportation for business travelers, according to a recent report. Airbnb’s new focus on corporate… Continue reading